ChatGPT Business Hub: What It Is And What You Can Do In It
Business Hub is OpenAI’s dashboard for businesses in ChatGPT. Here is what you can edit, what the numbers mean, and what Business Hub does not control.
ChatGPT Business Hub is the dashboard where a business claims its ChatGPT profile, edits its details, connects products and sees insights. After the claim is approved and the identity check passes, you can publish changes, add a product feed, view 28 days of mentions, website clicks and discovery topics, and, for eligible U.S. online businesses, create a Business Agent.
- Business Hub launched with Businesses in ChatGPT on November 10, 2026.
- Edits are reviewed before they appear in ChatGPT.
- Insights cover the last 28 days and appear only after minimum activity.
- Product feeds can be a CSV, a hosted URL or a Shopify connection.
- Business Hub does not let you change how ChatGPT ranks businesses.
What You Can Edit
Once your claim is approved and the person managing the profile passes the identity check, you can update your website, description, category, logo, and delivery and return policies. Edits are reviewed before they publish, so changes may take time to show in ChatGPT’s answers.
Each brand is managed separately: claiming a main brand does not claim its individual locations.
What The Insights Show
- Mentions: how often ChatGPT referenced you. For online businesses that means referencing your website; for local businesses, your location appearing in a result.
- Website clicks: how many people clicked through to your website.
- Discovery topics: recurring topics in answers that mentioned you.
Insights cover the past 28 days and appear only once activity passes minimum thresholds, so a blank number can simply mean data is still being collected. OpenAI does not share users’ conversations with businesses.
Products And Shopify
Retailers can upload a product feed with prices and stock, as a CSV or a hosted URL, or connect a Shopify store to keep it in sync. OpenAI’s app is listed as free on the Shopify App Store.
What Unlocks When
- Claim approved: you can access the business in Business Hub.
- Identity check approved (Persona): you can publish edits, connect a product feed, view insights and create a Business Agent, and the blue check appears.
If someone else has claimed your business, Business Hub has a Dispute ownership option. If the listing is locked, you will see Contact support instead of verification options. For every claim step, see our step-by-step claim guide.
What Business Hub Cannot Do
It cannot buy you a better position. OpenAI says claiming does not guarantee better placement or more sales, and ChatGPT keeps making independent recommendations. What Business Hub gives you is correct facts and data you did not have before. What helps you get recommended.
Storebox sets up and manages your profile in Business Hub as part of the Starter plan, and adds the insights to your monthly report. How we set it up.
Frequently Asked Questions
How do I get into ChatGPT Business Hub?
Open Business Hub, search for your business and claim the matching listing, or add one if you run an eligible online business. Then verify with one of the methods offered and wait for approval.
Why are my Business Hub insights empty?
Insights appear only after activity passes OpenAI’s minimum thresholds and need the identity check to be approved. An empty metric can mean data is still being collected.
Can I see what people asked ChatGPT about my business?
No. OpenAI does not share users’ conversations or Business Agent chats. You see totals and recurring topics instead.
Does Business Hub cost anything?
Claiming and managing a profile is free. You do not need a ChatGPT ads account or an Enterprise agreement.