ChatGPT Business Profile Guide

ChatGPT Business Profile vs Google Business Profile

OpenAI’s new business profiles are being called “Google Business Profile for ChatGPT”. Here is what is actually the same, what is different, and why most businesses will want both.

By StoreboxLast Updated: November 13, 20266 Min Read

Short Answer

Both let a business claim and verify its listing and keep its facts correct. Google Business Profile appears in Google Search and Maps and is open to businesses worldwide. A ChatGPT Business Profile appears in ChatGPT, is managed in OpenAI’s Business Hub, and is a beta: local stores and restaurants can currently claim only existing U.S. listings. Keep your Google profile, and add the ChatGPT one where you can.

Key Insights

Both are free to claim and both require you to prove you represent the business.
Google Business Profile is mature; the ChatGPT profile launched in beta on November 10, 2026.
ChatGPT reports mentions, website clicks and topics for the last 28 days.
Local ChatGPT listings are U.S.-only for now.
Neither profile lets you pay for a better position in the free results.

Side By Side

	Google Business Profile	ChatGPT Business Profile
Where it shows	Google Search and Maps	ChatGPT answers and business profiles
Managed in	Google Business Profile	OpenAI Business Hub
Status	Established	Beta since November 10, 2026
Who can claim	Businesses with customer contact, worldwide	Owners or authorised representatives; local stores and restaurants only on existing U.S. listings
Verification	Google’s verification methods	Business phone, business email, website domain or Shopify, then an identity check through Persona
What you edit	Hours, photos, services, posts and more	Website, description, category, logo, policies, product feed
Insights	Searches, views, calls, direction requests	28 days of mentions, website clicks and discovery topics
Customer chat	No	Business Agents for eligible U.S. ecommerce and online services
Cost	Free	Free to claim

What Is The Same

Both start with proving you own or represent the business, and both exist so the facts customers see are correct. In both cases the free results are not for sale: OpenAI says advertising does not influence ChatGPT’s independent answers, and paying for a Business Agent placement does not change how often ChatGPT recommends a business.

Both also reward the same groundwork: a consistent name, category, description and website across the web.

What Is Different

Who is looking. On Google, people scan a list of results and a map. In ChatGPT, people ask a question and get a short answer that may name a few businesses, so being described correctly matters more than being one link among ten.

What you can measure. ChatGPT Business Hub shows how often ChatGPT mentioned you, how many people clicked through to your website, and which topics came up. For online businesses a mention counts when ChatGPT references your website; for local businesses it counts when your location appears in a result.

Reach. Google Business Profile works for local businesses in most countries today. ChatGPT’s local listings are U.S.-only in the beta, and online businesses are the ones that may add new profiles elsewhere.

Agents. Google’s profile has no equivalent of a Business Agent, the assistant eligible U.S. online businesses can publish inside ChatGPT. How Business Agents work.

Do You Need Both?

Yes, if you can claim both. Google is still where most local searches start, and your Google profile, reviews and website are part of what AI assistants read about you. The ChatGPT profile adds a direct line to the facts ChatGPT shows, plus data no other AI assistant gives businesses today.

Storebox’s Starter plan covers both: Google Business Profile optimisation and ChatGPT Business Profile setup, on top of your website. See how we set up your ChatGPT profile.

Frequently Asked Questions

Is the ChatGPT Business Profile replacing Google Business Profile?

No. They are separate listings on separate platforms. Keep your Google Business Profile and add the ChatGPT one.

Does my Google Business Profile affect ChatGPT?

OpenAI has not published how ChatGPT chooses businesses. Consistent facts across your website and public listings make it easier for any assistant to describe you correctly.

Which one shows more data?

They show different data. Google shows views, calls and direction requests; ChatGPT Business Hub shows mentions, website clicks and discovery topics for the last 28 days, once activity passes OpenAI’s minimum thresholds.

Can I claim a ChatGPT profile outside the U.S.?

Local stores and restaurants can currently claim only U.S. listings. Eligible online businesses may be able to add a profile where ChatGPT is available.