ChatGPT Business Profile: Get Your Business Set Up In ChatGPT
OpenAI now lets businesses claim their profile inside ChatGPT, the way Google Business Profile works on Google. Storebox gets yours ready, guides you through verification, and keeps it up to date.
A ChatGPT Business Profile is the listing a business can claim in ChatGPT’s new Business Hub, which OpenAI launched in beta on November 10, 2026. Once it is claimed and verified, you can correct your details, add products and see how often ChatGPT mentions you and sends people to your website. Storebox prepares everything, guides you through OpenAI’s verification and keeps the profile current as part of the Starter plan.
- OpenAI launched Businesses in ChatGPT in beta on November 10, 2026.
- Claiming is free and needs no ads account or Enterprise agreement.
- Local stores and restaurants can currently claim only an existing U.S. listing.
- Verified profiles show 28 days of mentions, website clicks and topics.
- Claiming does not guarantee better placement in ChatGPT answers.
What OpenAI Launched On November 10
OpenAI introduced Businesses in ChatGPT, a beta that lets a business claim its organisation in ChatGPT, update key details and view engagement insights. The place where you do this is called Business Hub.
If you know Google Business Profile, the idea is familiar: the business confirms it owns the listing, then keeps the facts people see correct. The difference is where those people are. Here they are asking ChatGPT which business to choose.
Alongside profiles, OpenAI launched Business Agents: eligible U.S. ecommerce and online service businesses can publish an assistant that answers shoppers’ questions inside ChatGPT. Read how Business Agents work.
What A Verified Profile Lets You Do
- Correct your details: website, description, category, logo, and delivery and return policies.
- Add products: connect a product feed (CSV or hosted URL) or a Shopify store, so prices and stock stay current.
- See insights: 28 days of mentions, website clicks and the topics people asked about when ChatGPT referenced you.
- Get the blue check: it appears after OpenAI approves the identity check.
OpenAI says it does not share users’ conversations or Business Agent chats with businesses, so the insights are totals, not transcripts. See everything inside Business Hub.
Who Can Claim A Profile Today
You must own the business or be authorised to represent it. Eligible businesses in markets where ChatGPT operates and OpenAI supports verification can apply through Business Hub.
- Local stores and restaurants: can currently claim only an existing U.S. listing.
- Online businesses: eligible online businesses may see an option to add a new profile.
- Business Agents: U.S. ecommerce and online service businesses with a website that meet OpenAI’s policy.
Outside the U.S.? Local listings are not open yet, and OpenAI says it plans to expand. The work that makes a profile useful does not have to wait: a clear website, consistent business facts and a product catalogue. Check the full requirements.
How Storebox Sets Up Your ChatGPT Business Profile
- Eligibility check. We find your listing in Business Hub, or confirm whether you can add one, and pick the verification route that fits you: business phone, business email, website domain or Shopify.
- Website and facts ready. We make sure your website, description, category, hours and policies say the same thing everywhere, so the profile matches what ChatGPT reads about you.
- Verification, with you. OpenAI reviews the claim and then asks the person managing the profile to pass an identity check through Persona, which may need a government ID and business registration. That step has to be yours; we prepare the details and walk you through it.
- Profile published. We fill in the profile, connect your products where relevant and set up domain verification on the website we host for you.
- Kept current. When your hours, offers or products change, we update the profile, and your monthly report includes ChatGPT mentions and clicks once OpenAI shows them.
ChatGPT Business Profile setup is included in the Storebox Starter plan, alongside your website, Google Business Profile optimisation, SEO and AI visibility.
Why Your Website Still Matters
The profile points people somewhere. For online businesses, OpenAI counts a mention when ChatGPT references your website, and the clicks it reports are clicks to your website. Domain verification is one way to prove ownership, and Business Agents are only open to businesses with a website.
OpenAI is clear that claiming a profile does not guarantee better placement or more sales, and that advertising does not influence ChatGPT’s independent answers. What you can control is that the facts are correct and your website answers the questions customers ask. How to get recommended by ChatGPT.
Frequently Asked Questions
What is a ChatGPT Business Profile?
It is your business’s listing inside ChatGPT, managed from OpenAI’s Business Hub. After you claim and verify it, you can correct your details, add products and see how often ChatGPT mentions you.
Is the ChatGPT Business Profile free?
Yes. OpenAI says claiming is free and does not need an ads account or an Enterprise agreement. Business Agents were also free at launch; OpenAI has not ruled out charging later.
Is it like Google Business Profile?
It is similar in spirit: you claim and verify a listing and keep its facts correct. It lives in ChatGPT instead of Google Search and Maps, and it is still a beta. Compare the two.
Can Storebox claim the profile without me?
No. OpenAI asks the person managing the profile to pass an identity check, so you (or someone authorised at your business) completes that step. We prepare everything else and manage the profile afterwards.
Can businesses in India claim a ChatGPT profile?
Local stores and restaurants can currently claim only existing U.S. listings. Eligible online businesses may be able to add a profile where ChatGPT is available. OpenAI says it plans to expand to more markets.
Will claiming my profile make ChatGPT recommend me more?
Not by itself. OpenAI says claiming does not guarantee better placement. Correct facts, a clear website and good reviews elsewhere are what help ChatGPT describe you accurately.
References
- OpenAI: Introducing businesses in ChatGPT
- OpenAI Help Center: Setting up your business on ChatGPT
- OpenAI: Businesses in ChatGPT
- VentureBeat: OpenAI lets you claim your business in ChatGPT
- TNW: OpenAI lets businesses claim ChatGPT profiles and launch their own agents
- BrightLocal: ChatGPT launches Business Hub